Marina Chatbot Terms of Use & Privacy Notice

Marina Chatbot – Data & Privacy Notice

When you use the Actisense Marina Support Chatbot (“Marina”), Active Research Ltd, trading as Actisense, collects and processes a limited amount of personal data to provide the service, maintain security, and improve performance. Active Research Ltd is the data controller responsible for this information. This notice should be read alongside our Business Privacy Policy, which provides further information about how Actisense collects, uses, stores, and protects personal data.

What we collect

• Name and email address, if you choose to provide them at the start of a conversation. If you prefer not to share these details, you can use Marina anonymously by selecting “Skip”.
• Location or country information, if you choose to provide it, so Marina can present relevant pricing and localised information.
• IP address, which is collected automatically when you interact with the chatbot.
• Conversation content, including questions submitted to Marina and Marina’s responses.

Please avoid submitting sensitive, confidential, or unnecessary personal information through the chatbot. Marina is intended for product, support, and service-related enquiries and should not be used to share financial information, special category personal data, or other confidential information.

How we use this data

We use the information collected through Marina for legitimate business purposes, including:

• Monitoring chatbot usage patterns and identifying knowledge gaps.
• Detecting and blocking abuse or automated traffic.
• Understanding the geographic distribution of users to improve localisation.
• Reviewing conversations where users indicate that a response was unhelpful, so that we can improve future performance and accuracy.

We process this information on the basis of our legitimate interests in providing, protecting, maintaining, and improving Marina, while ensuring that users are not required to provide unnecessary personal information.

Who has access and sharing of data?

Access to chatbot data is restricted to authorised Actisense personnel with a legitimate business need and is controlled through authenticated, password-protected systems. Actisense also implements appropriate technical and organisational security measures designed to protect personal data against unauthorised or unlawful processing, accidental loss, destruction, damage, alteration, or disclosure.

At the time of writing, chatbot data is not shared with third parties except where necessary for the operation, hosting, maintenance, or security of the service. Any such third-party providers will be required to comply with applicable data protection requirements.

We do not sell personal data to third parties.

Data retention

IP address information, conversation logs, and any name or email address provided are retained for a maximum of 60 days, after which they are automatically and permanently deleted.

Accuracy of Information

While every effort is made to provide accurate information, chatbot responses may not always be complete, current, or error-free. Users should verify important information through official Actisense documentation or by contacting Actisense directly.

Your rights

Under UK GDPR, you have the right to request access to, correction of, or deletion of your personal data, as well as other rights available under applicable data protection laws. To exercise these rights or ask questions about how your data is processed, please contact privacy@actisense.com or use the Contact Us page on the Actisense website.