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Actisense & Gemeco win Neptune Award for marketing campaign

Actisense & Gemeco's latest advertising campaign collaboration has won a Neptune Award from the Marine Marketers of America...

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PRESS RELEASE

MIAMI – Marine Marketers of America (MMA) have announced the winners of the 2020 Neptune Awards for Marine Marketing Excellence. Actisense, in collaboration with their US distributors – Gemeco Marine Accessories – have been crowned winner of the Best B2B campaign at this, the 13th annual competition.

Courtney Chalmers, president of MMA, said.

It was clear from the variety and creativity of work submitted this year that companies were rethinking how they communicated and interacted with boaters in 2020 to accommodate the new ways of doing business in a socially-distanced world. It’s inspiring to see the new standards of excellence set by marketing professionals across the boating industry.

Justin Cohen, Marketing Manager at Actisense, commented:

What a wonderful surprise to receive this lovely accolade. This campaign was so much fun to work on. My sincere thanks goes to Peter Braffitt at Gemeco and Suzanne Hawley at Hawley Communications for their generous collaboration. I think this campaign worked so well because it was something so different to anything usually seen in the trade press. I’m looking forward to working on the next one now!

Of the award-winning entry, the judges said:

Compelling copy + visuals. Wow…. Through the whole campaign one in this arena cannot ignore what this product does. The links in the info were all there so one didn’t have to “go looking” or “Leave you wondering.” Well executed. Overall, the campaign was well executed and has powerful visuals… Well documented and articulated goals. Solid theme that began with a great visual for the sword in the stone, agreed that is unique to separate from more normalized marine ads. Well thought out.

The 2020 Neptune Awards drew 129 entries in 20 categories. More than 70 marketing leaders from throughout the marine industry were involved in the judging process. The category of video production garnered the most submissions this year, followed by integrated marketing campaigns, product literature and social media. In a year like no other, a new category for pandemic marketing attracted nine entries. These included an array of marketing and public relations campaigns that covered everything from virtual boat tour promotions and social distancing tips for boaters, to videos showing families enjoying close-in, socially-distant boating excursions.

For more about Actisense, visit www.actisense.com.